10+ Years

Professional

Experience

The Martin Group Agency | Buffalo, NY | Art Director | 2024 – 2026

Designed large-format signage and environmental graphics for Wegmans Food Markets, strengthening visual consistency and enhancing the in-store customer experience across multiple locations.

• · Developed promotional and supporting advertising materials across multiple channels.
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• · Provided design, mechanical, and production support to diverse agency accounts.
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Fisher-Price/Mattel | East Aurora, NY | Art Director | 2019 – 2024

Specialized in packaging, e-commerce, and retail-facing visual systems for Fisher-Price brands. Experienced in translating product features and brand narratives across environments from retail shelves to large-scale showroom and Toy Fair presentations.

• · Art directed packaging and e-commerce for multiple Fisher-Price brands, including Little People (Classic, Disney Princess, Frozen, and Collector,) Infant, and Baby Gear.
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• · Led the redesign of Little People packaging, refreshing the brand to align with consumer and industry trends.
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· Collaborated closely with marketing teams and cross-functional partners to develop and deliver creative solutions that support business objectives, sales enablement, and multi-channel campaigns aimed at brand awareness and new business engagement.

• · Directed photo shoots for packaging and e-commerce needs, creating studio prepros, approving room set and wardrobe, and attending photo shoots to ensure all needs are met.

• · Worked directly with licensors to align on packaging that supported licensed products.

• · Led packaging art direction from concept to completion, guiding artists to intended vision. 

• · Advised internal partners, including senior leadership, on visual communication strategies.
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• · Managed custom product packaging and multi-language packaging, working with 5 team members in Asia; directed layouts and approved mechanical files.
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• · Introduced innovative print finishes and techniques that enhanced brand shelf presence.
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• · Developed mechanical files and reviewed press runs to ensure accuracy, material integrity, and print quality standards.
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• · Utilized multitasking and organization skills, completing diverse tasks across multiple categories on-time.
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Luminus Agency | Buffalo, NY | Graphic Designer & Photographer | 2016 – 2019

Supported business-to-business (B2B) clients through strategic visual communication across print, digital, and experiential channels. Served as lead photographer, specializing in product photography and creating high-quality visual assets for multi-channel use.

• · Designed print literature, digital assets, tradeshow graphics, and web visuals to support integrated marketing initiatives.
• Managed multiple concurrent projects, collaborated cross-functionally, and worked within a variety of established visual systems.
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• · Oversaw external vendors for specialized projects.
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• · Photo composition, selections, and retouching.

Freelance | 2015 – Present

Create comprehensive branding, advertising campaigns, photography, and illustration. Clients include: FourthIdea Advertising & Design Agency, Yoga Lab Buffalo, Perry Group Realtor, andTrue Beauty Hair Salon.

Speaking Engagement | 2023

Guest Speaker, American Advertising Federation (AAF Buffalo)

• · Participated as one of three panelists at the AAF Portfolio Seminar at Daemen College.
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• · Shared insights from personal career experience and provided guidance on crafting an impactful portfolio.